Top Knowledge Enterprise Award

The winners of the 2005 North American Most Admired Knowledge Enterprises (MAKE) study, conducted by Teleos in association with The KNOW Network, are (in alphabetical order): Buckman Laboratories, Dell, Fluor, General Electric, Google, Hewlett-Packard, IBM, McKinsey & Company, Microsoft, Raytheon, SAIC, Southwest Airlines and 3M.

A panel of North American Fortune Global 500 senior executives and internationally-recognized knowledge management and intellectual capital experts chose the 2005 North American MAKE Winners. The panel rated organizations founded and headquartered in North America against a framework of eight key knowledge performance dimensions which are the visible drivers of competitive advantage. The 2005 North American MAKE Winners have been recognized as leaders in:

• creating a corporate knowledge-driven culture
• developing knowledge workers through senior management leadership
• delivering knowledge-based products/solutions
• maximizing enterprise intellectual capital
• creating an environment for collaborative knowledge sharing
• creating a learning organization
• delivering value based on customer knowledge
• transforming enterprise knowledge into shareholder value

According to Rory Chase, managing director of Teleos, "These organizations have been recognized as North American leaders in effectively transforming enterprise knowledge into wealth-creating ideas, products and solutions. They are building portfolios of intellectual capital and intangible assets which will enable them to out-perform their competitors in the future."

Business leaders, analysts and investors constantly ask: "What are the economic and competitive advantages of pursuing a business strategy based on knowledge leadership?" Based on the findings of the 2005 North American MAKE study, the benefits are tangible and significant. One of the clearest metrics to demonstrate this fact is Total Shareholder Return (TSR). Last year, the TSR for the 2005 North American MAKE Winners was 35%, more than double that of the US Fortune 500 company median (15.5%).

Overall 2005 North American MAKE Winner - Raytheon

Raytheon is an industry leader in defense and government electronics, space, information technology, technical services, and business aviation and special mission aircraft. The company had 2004 annual sales of $20.2 billion and employs 80,000 people worldwide. Raytheon is managing corporate knowledge to achieve its stated 2005 goal of being "a customer focused company based on performance, relationships, and solutions."

Don Ronchi, Vice President, Raytheon Six Sigma, and Chief Learning Officer, said: "We are most grateful to be honored with the MAKE Award for 2005. Achieving first place among the sophisticated knowledge sharing companies in the world is wonderful recognition for our Knowledge Management Community of Practice and the thousands of Raytheon employees who have worked so hard over the last several years to ensure that any of the know-how that exists across our great company is available to the single employee who needs to tap into knowledge that will solve a customer's problem today."

The 2005 overall North American MAKE Winner is recognized for developing knowledge workers through senior management leadership (1st place), and transforming enterprise knowledge into shareholder value. Raytheon is a three-time North American MAKE Finalist and a two-time North American MAKE Winner (2004, 2005).

2005 North American MAKE Winners

The remaining 2005 North American MAKE Winners are (in alphabetical order):

Buckman Laboratories

Buckman Laboratories, located in Memphis, Tennessee, is a leading manufacturer of specialty chemicals for aqueous industrial systems. The company was founded in 1945 on its unique ability to create and manufacture innovative solutions to control the growth of microorganisms. Today the company provides complete specialty chemical solutions for the pulp and paper, water treatment, and leather markets. The company has annual sales of $429 million, produces 500 different products, and employs over 1,400 people working in more than 90 countries.

"We are pleased to receive the MAKE Award for 2005," said Kathy Buckman Gibson, Chairman of Buckman Laboratories. "Our continued success as a company is directly related to our ability to share knowledge throughout our organization and with our customers. To ensure customer satisfaction, we developed key business processes that focus on the creation and sharing of knowledge with our customers. These processes have allowed Buckman Laboratories to attain an unprecedented level of intimacy in our customer relationships, which has contributed to significant growth over the last couple of years."

Buckman is recognized in this year's North American MAKE study for its collaborative enterprise-wide knowledge sharing and organizational learning. Buckman Laboratories is a four-time North American MAKE Winner (including twice overall winner).

Dell

Michael Dell founded Dell in 1984 on a simple concept: selling computer systems directly to customers. With annual sales of $49.2 billion and employing over 57,000 people worldwide, Dell is now the world's leading computer systems provider. It designs, builds and customizes products and services "one at a time" to meet its customers' requirements. The company's global strategy is to be "the premier provider of products and services, including those that customers require to build their information technology and Internet infrastructures."

This 2005 North American MAKE Winner is recognized for its knowledge-based products/services/solutions (1st place), maximizing the value of the company's enterprise intellectual capital (1st place), and transforming enterprise knowledge into shareholder value (1st place). Dell is a three-time North American MAKE Winner.

Fluor

Fluor is one of the world's largest publicly owned engineering, procurement, construction and maintenance services organizations. Fluor's primary objective is to develop, execute and maintain projects on schedule, within budget, and with excellence. Fluor, with 2004 annual sales of $9.4 billion, maintains a network of offices in more than 25 countries across 6 continents.

Alan Boeckmann, Chairman and CEO, Fluor Corporation, said: "Fluor's ability to collaborate and execute global projects depends on sharing knowledge across Fluor's entire enterprise. We recognize knowledge sharing as a guiding principle of the Corporation and a key factor in the success of our projects. We are pleased that our efforts have been recognized as a MAKE Winner."

John McQuary, Vice President, Knowledge Management & Technology Strategies Organization, added: "A global company does not just mean you have offices around the globe. It means you collaborate and create knowledge and processes that are shared across the enterprise."

In this year's North American MAKE study, Fluor has been noted for maximizing the value of the company's enterprise intellectual capital, collaborative enterprise-wide knowledge sharing (1st place), and delivering value based on customer knowledge. Fluor is a two-time North American MAKE Finalist. This is the first time that the company has been recognized as a North American MAKE Winner.


regards

-MZA-

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Revisit-Understanding Information System ll

A complete information system should contain the following components: hardware, software, database, trained personnel, network and procedures.

• Hardware: a set of devices such as a processor, monitor, keyboard, and printer that accept data and information, processes them, and displays them.
• Software: a set of computer programs that enable the hardware to process data.
• Database: an organized collection of related files, records, etc. that stores data and the
• associations among them.
• Network: a connecting system that permits the sharing of resources among different computers.
• Procedure: the strategies, policies, methods, and rules for using the information system.
• People: the most important element in information systems: include those persons who work with the information system or use its output.

Let’s look at all components in a successful computer-based information system (CBIS) that was deployed in pharmaceutical giant GlaxoWellcome Inc. The successful application of CBIS requires an understanding of the business and its environment, as well as an understanding of the business problem to which the CBIS is to be applied. When GlaxoWellcome revealed that a combination of two of its drugs, Epivir and Retrovir, was effective in treating AIDS, doctors began writing prescription en masse almost overnight. Such a big demand could have resulted in lower inventories to pharmaceutical wholesalers and shortage. But thanks to GWis (GlaxoWellcome Information System) market analysts were able to track the size and sources of demand and generate reports within hours. The result: Wholesalers around the world never ran out of Epivar and Retrovir.

GWis is the data warehouse application with decision support system relational online analytical processing (ROLAP) technology. GWis works directly with data stored in a relational database management system, integrating internal data with data from external sources. The application was implemented in GlaxoWellcome’s marketing analysis department. So users can analyze sales, inventory, and prescription data for drugs on the fly, helping GW streamline its distribution process and cut operational costs. An additional IS benefit is that users can access information from various databases and computers. They no longer create local databases on their PCs that ultimately interfere with data integrity or require IT support.

Computer software falls into two broad classes: system software and application software. The principal system software is known as the operating system. It manages the hardware, files, and other system resources and provides a systematic and consistent means for controlling the computer, most commonly via a graphical user interface (GUI). GWis software was built with MicroStrategy Inc. included data warehouse with DSS tools and database management. As usual big companies own various software packages. GWis is indeed database oriented system. Typical examples of databases include customer records and product catalogues, for GWis these are drugs sold, inventory, prescription data and so on. People who are supposed to use this system are primarily market analysts, but it can be accessed by managers as well and data warehouse application for pharmacists or wholesalers.

The internal records that are of immediate value to marketing decisions are: orders received, stockholdings and sales invoices. These are but a few of the internal records that can be used by marketing managers, but even this small set of records is capable of generating a great deal of information. Below, is a list of some of the information that can be derived from sales invoices.

• Product type, size and pack type by territory
• Product type, size and pack type by type of account
• Product type, size and pack type by customer (wholesaler)
• Average value and/or volume of sale by territory
• Average value and/or volume of sale by type of account
• Average value and/or volume of sale by sales person or wholesaler

By comparing orders received with invoices an enterprise can establish the extent to which it is providing an acceptable level of customer service. In the same way, comparing stockholding records with orders received helps an enterprise ascertain whether its stocks are in line with current demand patterns.

System can also include knowledge based tools: guidelines for prescriptions of certain drugs, previous marketing research and expertise. GWis transmits information through telecommunication network such as Internet. Various computer network configurations are possible, depending on the needs of an organization. Organizational IS are becoming more complex and advanced over time and its procedures, regarding use of IS, do the same. Whereas marketing research is focused, market intelligence is not.

A marketing intelligence system is a set of procedures and data sources used by marketing managers to sift information from the environment that they can use in their decision making. This scanning of the economic and business environment can be undertaken in a variety of ways that can cause a new ethic policy or policy for protection of sensitive information. GW has set a strategy for the IT organization design and management the disparate date sources.

regards

-MZA-

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Revisit-Understanding Information System l

An information system (IS) is a computerized system that, collects, processes, stores, analyzes and, disseminates information for a specific propose. This process is defined as an information processing cycle (IPC). The information processing cycle consists of four operations: input, process, output, and storage. Raw data retrieved from the environment and delivered to the computer is called input. After the computer receives data from the input device, it will manipulate, refine, and process the data to produce useful information for users. This step is called processing.

After data has been refined and manipulated into useful information, it is displayed to the end users as output. Finally,the information needs to be stored for future uses. All four processes make up the information processing cycle. Input consists of raw facts (data),while information is a collection of facts organized or processed in such a way that it has additional value for further usage. The information that is organized and processed to convey understanding,experience, learning, and expertise forms knowledge, which has a high value. All enterprises which have been in operation for any period of time have a wealth of information.

However, this information often remains under-utilised because it is compartmentalised, either in the form of an individual entrepreneur or in the functional departments of larger businesses. That is, information is usually categorised according to its nature so that there are, for example, financial, production, manpower, marketing, stockholding and logistical data. Often the entrepreneur, or various personnel working in the functional departments holding these pieces of data, do not see how it could help decision makers in other functional areas. Similarly, decision makers can fail to appreciate how information from other functional areas might help them and therefore do not request it. Information system can link all this subsystem into unique system where needed data, information or knowledge would be easily accessed.

As information itself has value, commerce often involves the exchange of information (and knowledge), rather than tangible goods. Information is valuable and useful because it can help decision makers. For example, investors are using information to make multimillion-dollar decisions, and financial institutions employ information to transfer millions of dollars. Retailers use information to control inventory and process orders. Information technologies are constantly changing our society, our ways of doing business, and our lives. To fully understand what an information system is and how it works, it is necessary to examine its components. to be continued..

Ref: Information System Management (download here)

regards

-MZA-

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Knowledge Implementation Framework

Knowledge Management Implementation Framework Megat

View more presentations from megatzainurulanuar.

You can use this framework as a guideline to implement KM in your organisation. I would like to here some comments on the framework or any suggestion or add up to it.

Regards

-MZA-

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Knowledge Management Issues in Public Sector

[The Malaysian Environment] Apply to Any Organisation.

There are a number of key issues surrounding the implementation of KM in public sector. Beckman (1999) commented that there are some concerns among practitioners that KM might experience the same fate as past management paradigms such as artificial intelligence, business re-engineering and total quality management as problems and issues have to be resolved quickly enough before people loose interest.

What we should know before the idea of the implementations are:

1. measurement of the KM readiness in the organisation
2. study what is the knowledge management success factors in the organisation
3. find out what is the level of understanding on KM from Up to bottom and;
4. get the holistic view of the organisation behaviour

Someone might argue that the organisational profile, approach and practice, drivers and technology resources are the main factor or the contributor to the implementation and readiness, the answer is yes but, this is not all about the factor rether this is about the successful antecedent to the implementation itself.

Regards

-MZA-

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The Challenge in Knowledge Management

The challenge of knowledge management can be best viewed as three-fold:

1. the management of explicit knowledge using techniques such as those used in the discipline of information resources management;
2. creating the environment in which people can develop and share knowledge; a common approach for this is that of “communities of practice”.
   
3. the conversion of tacit knowledge to explicit knowledge
   

p/s: the issues of culture, leadership, infostructure, governance and etc will be add on to this...

Regards

-MZA-

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Explicit and Tacit Knowledge

There are many types and forms of knowledge e.g. facts, know-how, specific skills, procedural knowledge etc. A common portrayal is that of a knowledge hierarchy that goes from data (facts and figures) to information (data + interpretation) to knowledge (information + used) to wisdom or intelligence (knowledge with insight). For practical purposes the most important distinction is that between explicit and tacit knowledge, a distinction first elaborated in some detail by Michael Polyani.

According to Nonaka and Takeuchi explicit knowledge is that which:

“can be expressed in words and numbers and can be easily communicated and shared in the form of hard data, scientific formulae, codified procedures or universal principles”

whereas tacit knowledge is:

“highly personal and hard to formalize. Subjective insights, intuitions and hunches fall into this category of knowledge.”

Thus, explicit knowledge (or information) in organisations is typically found in documents and databases, while tacit knowledge is that which is in the heads of people. Many knowledge management programmes have over-emphasized the approach of converting tacit knowledge into explicit knowledge. This approach has generally proved futile, since no database can replicate the years of experience of a knowledgeable individual or know (through judgement) which information to apply in a specific situation. The best that can be done in most cases is to make some tacit knowledge explicit, and provide pointers to the experts who will be able to put such knowledge into context and help those wanting to apply it.

Regards

-MZA-

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Knowledge Management Slides Presentation

Knowledge Management Megat

View more presentations from omzairul.

For those who what my slide presentation but forget to get it form the PC, i have make it available for you, please use it, modify and dicussed (teach) with others.

Regards

-MZA-
megat@thedreamsoft.com

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Some Fact to Share With You - All

This videos is about what had happened and whats is still happening...did you believe that the top 10 in demand jobs in 2010 did not exist in 2004....what cause all this.

This is the knowledge revolution!

Regards

-MZA-

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MTCP Knowledge Management 2009

The Activities (Videos)

Assemble PC


Wolf Whistle


Playing Guitar


I don't have the making pizza video and would love to have it, can someone please upload it, or share it with me...thank you guys.

Regards

-MZA-

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MTCP Knowledge Management 2009

One of the Socialization ( Tacit to Tacit) Technique.










On the 20th and 21st of April 2009, the National Institute of Public Administration (INTAN) has conducted a Knowledge Management Workshop for MTCP participant.

The MTCP was established in 1980, to promote and facilitate technical assistance to participating developing countries. The programme consolidates various forms of thchnical cooperation in areas where Malaysia has the experience and expertise. The MTCP implemented by INTAN is based on the fact that the development of a country depends on the quality of its human resources. Such human resouces quality can be best be achieved through training. Presently, the MTCP covers 136 developing countries. A total of 3,181 participants have been trained under the programme at INTAN

Above are some of the training photos. I wish you all (the participant) the best and have a safe journey home but remember what i said. KM is a journey and the need to sharing knowledge is very crucial. I invited you'll to participate in my blog to exchange ideas and even to continue our discussion here in my 'knowledge asset blog'.

I still remember Ahmed, Alfred (active participant), Muhsin, Nagla, Paul (Penghulu), Yati (Pizza), Khu, Izzani, Zakaria, Setho (our MC), James, Phou, Nasiba, Nan, Namgay, Merriam and many more...for those who i did not mention the name....don't think that i don't remember you...you are all in my TACIT knowledge :)

INTAN can be contacted through www.intanbk.intan.my

Regards

-MZA-

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Definition of Knowledge Management

There are numerous definitions of knowledge management. The following definition is based on a synthesis of case material and interviews with Chief Knowledge Officers:

“the explicit and systematic management of vital knowledge and its associated processes of creating, gathering, organizing, diffusion, use and exploitation, in pursuit of organisational objectives.”

The underlined words are important:

• Explicit - unless something is made explicit it frequently does not get properly managed. Thus, although some management of knowledge is found in virtually every organisation, including small and medium-sized enterprises, its benefits are only consistently realized if it is explicitly managed.
• Systematic - this helps create consistency of methods and the diffusion of good practice. Systematization also lends itself to automation, leading to additional efficiencies in handling explicit knowledge.
• Vital - every conversation and every new document in an organisation adds to the organisation’s knowledge pool. Judgement must be applied as to which knowledge is critical, and therefore worth managing in a more formalized way.
• Processes - as well as being an important dimension of management and business processes, knowledge processes are important in their own right.

The main processes are knowledge sharing (of existing knowledge), knowledge creation and knowledge conversion (innovation).

Regards

-MZA-

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What is Information?

Many people are confuse between data, information and knowledge. I give an example for that, If you look at a traffic light, there is three(3) colour which is Read, Yellow and Green. The three(3) colour is simply a Data, but for those who know the meaning of the colour which is Red=Stop, Yellow=Standby(Danger) and Green=You Can Go Now, then the meaning of the colour is the Information.

In a formula form. Information=Data + Interpretation (Human)


Regards

-MZA-

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What is Knowledge?

Think of an Internet Library, Google for example. All the information you might require is packed onto its databases. That information will stay on the database, quite useless unless it is used. Once used by being comprehended by a surfers and, by that surfers, added to all of the other information and experience that the surfers has build-up in life - it becomes knowledge.

Knowledge is not information and it is not data. Knowledge is what is KNOWN.

In a formula form. Knowledge = Information +Used (Human)

Regards

-MZA-

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Outcomes of Knowledge Management

Knowledge Management is not itself a goal, it is a tool that enables organisations to operate efficiently and must be aligned to an oragnisation's strategic focus. Knowledge Management (generally referred to as "KM") can enhance an organisation's effectiveness by:

• Promoting innovation by encouraging staff to share ideas;
• Facilitating the flow of ideas within an organisation;
• Improving customer service through improved response time;
• Streamlining operation and reducing costs through the elimination of redundant or unnecessary processes; and
• Improving staff retention rates by recognising the value of employee’s knowledge and rewarding it.

Regards

-MZA-

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Start Up-Knowledge

In most organisations there are two types of knowledge assets. The first is information that the organisations hold and this can include business plans, client’s lists and databases. As a good rule of thumb this information can be stored either electronically or on paper.

The second and much more elusive asset is the skills, knowledge and experience that is in the heads of employees, which is offer the most valuable asset that an organisation holds. The major difficulty with unlocking this value is to work out an effective methodology to recognize, generate, share and manage that knowledge.

This blog has been developed to assist organisation/individual or groups to identify the knowledge based assets and strategies for sharing that knowledge across the organisation

Regards

-MZA-

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How to verify your blog on Sitemaps

Google have provided instructions on how to verify your blog or site. Here's a step by step (this assumes you've already (1) signed up with Google Sitemaps as per my previous post; and (2) for Add Site, entered the URL of your blog e.g. http://megatzanuar.blogspot.com in my case):

Login to Sitemaps.

1. Against the name of the blog or site you want to verify, under the Site Verified? column, click the Verify link:
2. You get a new page. In the Choose verification method dropdown, pick Add a META Tag:
3. A box appears under the dropdown, with some code in it, it looks something like this (I've airbrushed out the one for my blog!):
4. Copy that code from *<*meta> (be careful not to copy the box instead of the text inside the box).
5. Go to your blog template (it's easiest to do this in a new browser window or browser tab) and paste that code between your head tags - Google have given an example (opens in new window) showing how and where to put it.
   
6. Save the template changes, and republish your blog.
7. Now go back to Google Sitemaps and tick the checkbox against "I have added the META tag to the home page of [your blog name]" (which is just under the box with the new code, see the pic above), and then click the Verify button.

That's it. It worked to verify my blog nearly instantly.

Regards


-MZA-

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More About Tweeter

I received a comment asking how Twitter can help increase traffic to a blog. My answer was that one of the step we can take is to Tweet each time we publish a new post. Well, you can tweet all you want, but if you have no followers at Twitter, it is not going to help much. So one must try to get more followers at Twitter.

If you too want to try to use Twitter as an application to increase traffic to your blog, better join Twitter very quickly because if you are late, you may not get the user name you want because someone else have taken it.

Why is Twitter's user name important? This is because the user name you select will become the URL of your Twitter home page, like mine is http://twitter.com/enviroman. So in order for people to find you easily on Twitter or for members and potential members to recognize you, you will need a user name that is associated with your blog.

Regards


-MZA-

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Getting Started with RSS

By popular demand, this is a short introduction to RSS, a tool for tracking headlines and new content on Web sites. This tutorial uses Bloglines, a free, Web-based RSS aggregator (reader).

RSS is a bit baffling at first. Once you step in, though, you’ll have an immediate “ah hah.” These directions were written to get you from baffled to “ah hah” in less than fifteen minutes.

RSS Tutorial

In this brief tutorial, following a brief explanation of RSS, you’ll get signed up to the feed (the headlines for new entries) for Resource Shelf, Gary Price’s invaluable site for staying up to date on a wide variety of Internet resources. (You can always unsubscribe to it later, in seconds, if it’s not your cup of tea.) Then learn about several related tools for using RSS, including several good finding aids for locating other feeds.

What the Heck is RSS?

I love RSS (the acronym means various things, but my favorite definition is “Really Simple Syndication”). Using this new Internet headline service, I can track all kinds of news provided by new and familiar sources, from Dilbert to the New York Times, without filling up my e-mail box or tying a string around my finger to check various Web sites. The news comes to me as headlines and brief abstracts (with one-click access to the entire article) through my RSS reader (aggregator).

I. Using an Aggregator for the First Time

1. Go to www.bloglines.com and set up a (free) account

2. Now you need an RSS feed to add to Bloglines. Bloglines will suggest a few. I unsubscribed to most of those and looked for my own. There are various RSS finding aids, but let’s just focus on Resource Shelf for now, unless you have a few more that interest you.

If you look at Gary’s site, http://www.resourceshelf.com/, you will see an orange button on the lower left-hand side that says “XML.” That’s a link to a funny-looking file:

http://www.resourceshelf.com/resourceshelf.xml

That’s the address to the RSS feed. This is the address you will use in step 3 to add to Bloglines.

3. Now let’s add this feed to Bloglines.

Inside Bloglines, go to:

Manage Subscriptions

Follow this link, and where it says:

URL:

Paste

http://www.resourceshelf.com/resourceshelf.xml

(the entire URL, including the “resource.xml” part)

Then click the “Subscribe” button.

(For right now, don’t worry about OPL or Folder. You can learn about those later.)

4. Read the Feed

Now you can read headlines and summaries from the blogs you are subscribed to. (Some blogs supply you with the full text of their entries, and some blogs, such as Dilbert, provide images, as well.)

You should now be at the main reading window for Bloglines. Resource Shelf will be on the left, in the subscription pane. Click on the title (it is probably bolded). The summaries of the feeds display on the right.

II. Tools for Finding Blogs and Feeds

Want to try other aggregators? To start with, try Newzcrawler and Amphetadesk. Most aggregators are clients (software you install on your computer); some, like Bloglines, are Web-based tools.

To Find More Feeds…

Random good luck: sites will often advertise their RSS feed with a link labeled “Syndicate” or a small rectangular orange icon that says “XML.”

Use LISFeeds.com to find library-related feeds.

Med librarians, take note: pmbrowser.info provdes RSS feeds for PubMed.

Places to find more feeds include:

Newzcrawler
Newsisfree
Syndic8
Blogstreet
Feedster
Feedroll.com
www.2rss.com
Moreover

You can use Bloglines, Daypop, and Moreover to create custom search feeds (and this capability is showing up all over).

Regards,

-MZA-

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How to Subscribe to RSS Feeds

In order to subscribe to an RSS feed or newsfeed you will need two things, an RSS reader (also known as a news aggregator) and url (web address) of the RSS feed that you wish to subscribe.

1.) Download a News Aggregator / RSS Reader

2.) Locate the web address (url) of the RSS feed (XML file) that you wish to subscribe.

A news aggregator or RSS reader is a software application that collects and displays news headlines and summaries from sources that you have designated.

An RSS feed is an XML document that contains the news headlines and summaries.

3.) Install the feed reader or news aggregator on the computer

4.) Insert the url of the news feed (there is usually an "add feed" button)

5.) Many of the news readers will allow you to set the interval that the software will look for a feed update others simply update daily.

6.) The information in the feed will be updated when the feed contains new content.

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How Do i Create a Blogger Feed?

1. Enter your blog's web address in the "Ready to Burn?" form found on FeedBurner's homepage and at the bottom of the pages in the Blog and Podcast sections. If you plan to publish a podcast with your Blogger feed, check the "I am a podcaster" box. Click Next ».

   

   The Identify Feed Source page should appear.

2. On "Welcome", make sure the title and FeedBurner address (URL) of your new feed are values you prefer.

   

   The Create or Sign In To Your FeedBurner Account page should appear.

3. Also on this page, create a FeedBurner account by picking a username and password and supplying your email address.

   When you've supplied all the required information on this page, click Activate Feed ». A "Congrats" page should appear.

4. Read all of the information on "Congrats", then click Next » to continue with the setup process.

5. If you selected "I am a podcaster" on the homepage, configuration options for our SmartCast service will appear. Here you can supply categories and other information for iTunes, append a copyright message, and submit your podcast to Yahoo! Search.

   

   When you are finished, click Next ». Configuration options for FeedBurner stats services should appear.

6. On the stats configuration page, select the level of feed stats detail you want.

   

   Click Next » to finish the setup process and enter our feed management interface.

   You're now ready to make your FeedBurner feed available on your Blogger site!

Tracking 100% of your feed traffic: Redirecting your Blogger feed to your FeedBurner feed

Blogger can make sure all feed traffic for your blog content goes to your FeedBurner feed. This helps make sure your FeedBurner stats are comprehensive and accurate; even subscribers to the 'Original Feed' are routed through FeedBurner. To redirect your feed:

1. In a new browser window, sign in to your Blogger account.

2. From the Blogger Dashboard, click the Settings link for the blog you want to promote.

   The Settings page for your selected blog should appear.

3. Click the Site Feed link under the Settings tab.

   

4. Type your complete FeedBurner feed address into the Post Feed Redirect URL text field. Make sure you type in your entire feed address including the "http://" portion.

   

5. Click Save Settings.

   You should see the message "Settings were Saved Successfully".

6. Blogger will now redirect all feed traffic for your blog to your FeedBurner feed.

   Note: If you are using the redirection feature within Blogger to send all of your feed traffic to your FeedBurner feed, you may want to modify the code we provide in order to keep your subscribers with you, even if you leave FeedBurner.

Done!!

-MZA-

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