Company: 1PHL Sdn Bhd

Business Case:
The company has fully utilize the financial resources (drain) and the revenue has not been able to pay all the bills. The main customer 'which is the government' has change the policy and emphasis on 'DIY' and only buy 50% or even less from 1PHL Sdn Bhd.
The company is in the need to engage marketers and set-up the marketing department

Post Mortem
* Core Business: Diagnostic, Consultancy and R&D.
* Primary: Diagnostic
* Secondary: Trading
* Supporting Function: Consultancy

Suggestion:
* Focus on other related business which is more profitable
* Developed new nich market based on capability to server
* Build Brand Equity by doing collaboration
* Collaborate with PPIM to create awareness of the new business area

Action Plan
* Get 'appointment letter' to DMSB or EDG Corporation Sdn Bhd
* Waiting on the write up on (X- Issues: 3(x) appearence)
* Meeting with PPIM and MOU with the choosen Partner
* Find information on UIA Halal Research Centre
* Waiting for 3 articles to post to PPIM
* Set up meeting with UIA Halal Research Center
* HDC-Halal Industry Development Corporation-Need to attend course.

Present
AA, MZA, KZ and 1PHL Sdb Bhd Partner